November 1991 · National edition

Opinion

Outrage As Product Without the Team Jersey

A Opinion desk reading of outrage as product, filed 1991-11.

From the file. Written for the paper dated November 1991. Opened in the public stacks July 14, 2026.

In an era where outrage seems to sell better than any product on the market, we find ourselves grappling with a troubling trend: the commodification of indignation. Whether it’s in the political arena or the everyday marketplace, certainty has become the currency of choice, leaving reason and nuance in the dust.

Syrian ZSU-23-4 SPAAG on military parade, 1990.
Syrian ZSU-23-4 SPAAG on military parade, 1990. Photo: Algirr via Wikimedia Commons

Outrage: The New Currency

The political landscape of November 1991 is rife with stark divisions. On one hand, we have the left, who seem to wield outrage as a weapon to challenge the status quo. On the other, the right has adopted a similar tactic, often invoking fear and anger to rally their base. In this toxic environment, the question arises: why is certainty, packaged as outrage, selling so briskly?

There is no denying that the media plays a significant role in this phenomenon. Headlines scream for attention, often prioritizing sensationalism over substance. The 24-hour news cycle demands that stories be not only compelling but also immediate. As such, complex issues are distilled into bite-sized narratives, where outrage is the primary ingredient. This is evident in the coverage of events ranging from the Persian Gulf crisis to domestic social issues.

Skyline, New Orleans, Louisiana by Carol Highsmith 1990s
Skyline, New Orleans, Louisiana by Carol Highsmith 1990s. Photo: Library of Congress

The Left's Outrage

Take, for instance, the left's response to various social injustices. Activists and commentators mobilize public sentiment by highlighting systemic inequalities. While this work is crucial in advocating for change, it often relies on a narrative that simplifies the complexities of the issues at hand. The risk here is that the message can become so steeped in anger that it alienates potential allies who might be open to dialogue.

For example, the anti-racist movements are commendable in their goals but can sometimes veer into absolutism. This inclination to portray all opposition as inherently evil does a disservice to the very causes they champion. The left must remember that progress is often made in the spaces between outrage and understanding, in the conversations that happen when the shouting subsides.

The Right's Outrage

Conversely, the right has taken to exploiting fear as a means of galvanizing support. Issues surrounding immigration and crime have been sensationalized to stoke outrage among their base. This tactic has proven effective in mobilizing voters but at a significant cost: the erosion of civil discourse. The right's framing of dissenters as enemies of the state doesn’t just deepen divisions; it actively discourages constructive debate.

Moreover, the anti-government sentiment that pervades many right-wing circles often morphs into a culture of paranoia. This is evident in the discussions surrounding the federal government's role in citizens' lives. When outrage is the primary mode of engagement, meaningful dialogue about governance and policy takes a backseat to mere rhetoric.

The Danger of Certainty

At the heart of this issue is a troubling relationship with certainty. In a world filled with ambiguity and complexity, people crave simple answers. Outrage provides that clarity, allowing individuals to feel justified in their beliefs without the burden of grappling with nuance. However, this embrace of certainty is inherently dangerous. It cultivates an environment where empathy and understanding are sacrificed on the altar of ideology.

Both sides of the political spectrum need to recognize the long-term implications of this trend. Outrage may yield short-term gains in mobilization and support, but it fosters a culture of division that could have dire consequences for the future of our democracy. The challenge lies in finding a way to channel that energy into constructive avenues for change rather than mere expressions of anger.

A Call for Balance

As we navigate this fraught landscape, it is imperative that both sides strive for balance. The left must engage in the difficult work of fostering dialogue that invites diverse perspectives, even when it feels uncomfortable. The right, too, must seek ways to temper its rhetoric with reason, reminding supporters that dissent does not equate to treachery.

Ultimately, the responsibility lies with each of us to demand more from our leaders and ourselves. Outrage may be a powerful motivator, but it should not be the only lens through which we view the world. As citizens, we must strive to engage with the complexities of the issues we face, resisting the allure of simplistic narratives that serve only to divide us.

"Outrage may yield short-term gains, but it fosters a culture of division that could have dire consequences for the future of our democracy."

Conclusion

In this age of outrage, we must hold ourselves accountable for the narratives we buy into and promote. Certainty, when packaged as outrage, may be selling briskly, but it is time to ask ourselves: at what cost? The future of our society depends on our ability to engage in thoughtful, respectful dialogue rather than succumbing to the allure of anger.

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