November 1985 · National edition

Opinion

Outrage As Product Without the Team Jersey

A Opinion desk reading of outrage as product, filed 1985-11.

From the file. Written for the paper dated November 1985. Opened in the public stacks July 14, 2026.

In today's polarized climate, outrage has become a commodity, a product that is packaged, marketed, and sold to the highest bidder. This phenomenon is not merely a byproduct of our media-saturated age; it is a quiet failure of oversight on both ends of the political spectrum.

Car in Portland dusted with ash from 25 May 1980 Mt St Helens eruption
Car in Portland dusted with ash from 25 May 1980 Mt St Helens eruption. Photo: Steve Morgan via Wikimedia Commons (CC BY-SA 4.0)

The Outrage Industry

In recent months, we have witnessed an alarming rise in manufactured outrage. It seems that every week, a new trigger emerges, igniting fervor among the masses. Whether it's a contentious political decision, a controversial statement from a public figure, or even a public art installation, the response is immediate and visceral. Yet, what is often overlooked is the underlying motive behind this outrage: profit.

Media outlets, both left and right, have learned to exploit this phenomenon. The more incendiary the story, the more clicks, views, and shares it garners. Outrage becomes a tool in the hands of editors and producers, who understand that sensational headlines lead to higher ratings. As a result, we find ourselves enmeshed in a cycle where truth is sacrificed at the altar of sensationalism.

Santa Margarita Ranchhouse
Santa Margarita Ranchhouse. Photo: SeasideOside via Wikimedia Commons (CC BY-SA 4.0)
"Outrage has become a commodity, a product that is packaged, marketed, and sold to the highest bidder."

The Left’s Role in Outrage

The left has been particularly adept at harnessing outrage as a tool for social change. While this approach has undoubtedly brought attention to crucial issues - such as civil rights, environmental concerns, and economic inequality - it has also led to an environment where the slightest misstep can result in a social media firestorm. Activists, while aiming to hold powerful entities accountable, often resort to tactics that shut down dialogue instead of fostering it.

For instance, the recent backlash against a prominent cultural figure for a perceived slight exemplifies this trend. The intention may have been to highlight systemic injustices, but the response often alienates potential allies. A call for accountability can quickly morph into a witch hunt, leaving no room for constructive conversation. The irony is that in the quest for justice, many progressives risk becoming the very thing they oppose: intolerant of dissenting viewpoints.

The Right’s Contribution

Conversely, the right has also embraced outrage, albeit with a different flavor. In an era marked by economic uncertainty and a shifting cultural landscape, conservative media outlets have found a lucrative niche in rallying their base through fear and indignation. The constant framing of issues in black-and-white terms - good vs. evil - ignores the complexities of the human experience. This binary thinking not only simplifies the issues at hand but also stifles the nuanced discussions necessary for progress.

The recent uproar over immigration policies is a prime example. While there are valid concerns surrounding border control and national security, the rhetoric has often escalated to a fever pitch, with some commentators labeling entire groups as threats to American values. This not only perpetuates division but also distracts from meaningful solutions that could benefit all parties involved.

The Cost of Outrage

The most troubling aspect of this outrage culture is its impact on civil discourse. As citizens, we find ourselves shouting past one another, entrenched in our respective camps, unwilling to engage in meaningful discussions. The art of persuasion has given way to the art of attack. Instead of seeking common ground, we amplify our differences, creating a chasm that seems insurmountable.

Moreover, the commodification of outrage can have detrimental effects on our mental health. Constant exposure to inflammatory content can lead to anxiety, stress, and a pervasive sense of helplessness. In an age where we are bombarded with news cycles that prioritize outrage, it is crucial for individuals to become discerning consumers of media. We must ask ourselves: is the outrage being presented truly justified, or is it merely a product designed to elicit a reaction?

Moving Forward

As we navigate this tumultuous political landscape, it is essential to recognize the role we play in perpetuating this cycle. Outrage can be a powerful catalyst for change, but it must be wielded responsibly. It is incumbent upon us - both as consumers and purveyors of information - to demand better. We must call for accountability, not only from those in power but also from the media that shapes our perceptions.

In the end, the path forward requires a commitment to dialogue, understanding, and empathy. We must strive to engage with one another, to listen, and to seek common solutions. Only then can we begin to dismantle the outrage industry that has taken hold of our society, transforming it from a tool of division into an instrument of progress.


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