October 1985 · National edition

Opinion

Outrage As Product: A Middle Reading Of The Week

A Opinion desk reading of outrage as product, filed 1985-10.

From the file. Written for the paper dated October 1985. Opened in the public stacks July 14, 2026.

The American political landscape in October 1985 is rife with outrage. It seems that from the left to the right, every issue is a cause for alarm, and every political maneuver is met with an uproar. In this climate, outrage has become a product, carefully marketed and sold to an eager audience.

Town lake 1980
Town lake 1980. Photo: Larry D. Moore via Wikimedia Commons (CC BY 4.0)

The Left's Outrage Machine

The left, often characterized by its passionate advocacy for social justice and equality, has recently found itself ensnared in its own web of outrage. Many progressive activists are rallying against perceived injustices, from environmental issues to corporate greed. While these are undeniably important concerns, the manner in which they are presented often feels exaggerated, as if the aim is not just to inform but to incite. The environmental crisis, for example, is painted in such apocalyptic tones that it risks alienating potential allies who might be persuaded to support reform.

"Outrage has become a product, carefully marketed and sold to an eager audience."

Moreover, the focus on outrage can sometimes overshadow the constructive dialogue that is essential for progress. In a recent rally against corporate pollution, speakers emphasized catastrophe and doom, neglecting to offer viable solutions. This method of confrontation may energize the base but also pushes moderate voices away from the discussion, breeding polarization rather than consensus.

Sha Na Na performing at the Ohio State Fair
Sha Na Na performing at the Ohio State Fair. Photo: David E. Lucas via Wikimedia Commons

The Right's Indignation Complex

Conversely, the right is not without its own brand of manufactured outrage. Conservative commentators have seized upon issues such as tax reform and government spending, framing them as existential threats to American values. The rhetoric surrounding the budget debates has escalated to a point where fiscal responsibility is presented not as a policy issue but as a moral imperative. This dramatic framing can create a sense of urgency, but it also fosters an environment where rational discussion is drowned out by alarmist claims.

For example, the portrayal of social safety nets as handouts for the lazy has become a rallying cry, but in doing so, it neglects the complexities of poverty and social welfare. The result is a disconnection from the very real struggles faced by many Americans, which could be addressed through more nuanced and empathetic discussions about policy.

Both extremes exhibit a tendency to prioritize outrage over understanding, which ultimately harms the democratic process. The message seems to be that being angry is better than being pragmatic, and in a media landscape where sensationalism sells, this trend is unlikely to reverse any time soon.

The Media's Role in Amplifying Outrage

In this climate of outrage, the media plays a pivotal role. The 24-hour news cycle demands content that grabs attention, and there is no better way to do so than by highlighting the most incendiary statements and actions from both sides. This creates a feedback loop where the loudest voices are amplified, while more moderate perspectives are drowned out. Instead of fostering informed debate, the media often sensationalizes conflicts, feeding the outrage machine.

Consider the coverage of the recent protests against nuclear arms. While the cause is undoubtedly significant, the media's focus on dramatic confrontations and arrests has overshadowed the thoughtful discussions regarding arms control and international diplomacy. It is as if the spectacle of outrage has become more important than the substantive issues at stake.

A Call for Balance

As we navigate this landscape, it is crucial for both the left and the right to recognize the dangers of excess outrage. Political discourse must return to a place where reasoned argument and empathy take precedence over bombastic claims. It is essential to engage with opposing viewpoints and to seek common ground, rather than retreating into echo chambers of anger and indignation.

"Political discourse must return to a place where reasoned argument and empathy take precedence."

Outrage can be a powerful motivator, but it must be wielded judiciously. The challenges we face as a society, from economic inequality to environmental degradation, require collaboration and understanding, not division. It is time for all of us - politicians, activists, and citizens alike - to recognize that while our passions are important, they should not eclipse our ability to engage in constructive dialogue.


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