January 1979 · National edition

Opinion

Outrage As Product Without the Team Jersey

A Opinion desk reading of outrage as product, filed 1979-01.

From the file. Written for the paper dated January 1979. Opened in the public stacks July 14, 2026.

In an era where outrage has become a commodity, we find ourselves at the crossroads of political discourse and consumer culture. This phenomenon, where indignation is packaged and sold like any other product, raises troubling questions about the integrity of our public dialogue and the role of oversight in the marketplace of ideas.

Leakey, a Small Town near Garner State Park, Derives Much of its Income from Summer Tourists and Fall Deer Hunters
Leakey, a Small Town near Garner State Park, Derives Much of its Income from Summer Tourists and Fall Deer Hunters. Photo: National Archives

Outrage: The New Currency of Discontent

Every day, we are bombarded with messages that rally our emotions, stirring us to anger over social injustices, governmental missteps, and corporate greed. From the left, we hear the rallying cries for equality, environmental justice, and anti-establishment sentiments. From the right, there are calls for traditional values, economic stability, and a return to law and order. Each side capitalizes on the public’s emotions, but in doing so, they also risk diluting the genuine concern that should accompany such issues.

While it is essential to advocate for change, the current climate of outrage has become increasingly performative. Activists and commentators, regardless of their ideological leanings, often seem more focused on the spectacle of outrage than on fostering constructive dialogue or effecting real change. This trend not only undermines the credibility of the movements but also serves to alienate potential allies who may be sympathetic to the cause but are put off by the hostile rhetoric.

Small Country Town Not Related to Coal Mining near the West Virginia Turnpike North of Beckley. It Was The...
Small Country Town Not Related to Coal Mining near the West Virginia Turnpike North of Beckley. It Was The. Photo: National Archives
Outrage has become a commodity, packaged and sold in the marketplace of ideas.

The Role of Media in Amplifying Outrage

The media plays a significant role in this cycle, serving as both a mirror and a magnifying glass. Outrageous headlines attract readers, but sensationalism often comes at the expense of nuanced reporting. The left-wing press may paint every conservative policy as an affront to human decency, while right-leaning outlets might portray progressive initiatives as threats to the very fabric of society. This binary portrayal of issues simplifies the complexities of governance and society, reducing them to sound bites that fit neatly into pre-existing narratives.

As a result, we have seen a decline in thoughtful discourse. News cycles fuel a culture of outrage where the loudest voices drown out those who advocate for reasoned discussion. This not only perpetuates division but also creates an environment where genuine grievances can be overlooked or dismissed as mere products of an overzealous media landscape.

The Left's Call for Accountability

On the left, the call for accountability is often directed toward those in power. Yet, while holding the powerful to account is vital, the left must remember that accountability also applies to its own ranks. Extremist factions, who hijack movements for their own agenda, can be just as damaging as the systems they seek to dismantle. The failure to address these internal conflicts not only undermines the movement's credibility but also erodes public trust.

For instance, when protests devolve into chaos, or when calls for radical change overlook the voices of those who seek reform rather than revolution, the left risks alienating moderate supporters. The insistence on a singular narrative can create a backlash that strengthens the very forces of conservatism the left aims to challenge.

The Right's Defense of Tradition

Conversely, the right's emphasis on preserving tradition and resisting change can sometimes manifest as an unwillingness to engage with legitimate grievances raised by marginalized communities. While the call for stability and order is understandable, it can become a shield for ignoring the structural inequalities that persist in our society. The right must recognize that a refusal to acknowledge the pain of others is not only morally questionable but politically perilous.

Moreover, the use of outrage as a tool to rally the base often leads to a rhetoric that can be harmful. The portrayal of progressives as enemies of freedom can stoke fear and division among constituents who may not fully understand the complexities of the issues at hand. It is crucial for conservative leaders to guide their followers toward constructive engagement rather than mere indignation.

A Call for Balanced Discourse

As we navigate this landscape, it is imperative that both sides of the political spectrum embrace a more balanced approach. This requires not only a commitment to accountability within their respective movements but also a willingness to engage in meaningful dialogue with those who hold opposing views. By fostering an environment where open discourse is encouraged, we can begin to dismantle the walls that have divided us.

Outrage should serve as a catalyst for change, not a product to be consumed. It is our collective responsibility to ensure that our discourse is marked by respect and understanding rather than hostility and division. Only then can we hope to address the real challenges facing our society.

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