April 1975 · National edition

Commerce

On Consumer Confidence, and the bipartisan habit of selective memory

A Commerce desk reading of consumer confidence, filed 1975-04.

From the file. Written for the paper dated April 1975. Opened in the public stacks July 14, 2026.

As the American economy continues to grapple with inflation and recessionary pressures, the question of consumer confidence looms large. Yet, as both sides of the political spectrum weigh in, it becomes evident that a bipartisan habit of selective memory is shaping the narrative surrounding this critical issue.

Skins Trading Fur Merchants Corporation, New York, letter, 1975. Letter to the German publisher, fur dyer and fur trader Richard Franke (*18. August 1901; †2 4.
Skins Trading Fur Merchants Corporation, New York, letter, 1975. Letter to the German publisher, fur dyer and fur trader Richard Franke (*18. August 1901; †2 4. Februar 1976). Photo: Skins Trading Fur Merchants Corporation via Wikimedia Commons

The Shifting Sands of Consumer Sentiment

The latest reports from the Commerce Department indicate that consumer confidence is teetering on a precarious edge. Factors such as rising prices and stagnant wages have created a climate of uncertainty. Many Americans are tightening their belts, which is reflected in recent retail sales data that suggests a notable decline in discretionary spending.

While it’s easy to point fingers, it is essential to recognize that both parties have played a role in this crisis. The left, often quick to blame corporate greed for the economic malaise, conveniently forgets the impact of excessive regulation that can stifle innovation and entrepreneurship. On the other hand, the right tends to highlight tax cuts and deregulation as panaceas while ignoring the socioeconomic realities faced by millions of working Americans who are struggling to make ends meet.

Bird's Eye View of an Average Gas Station in Portland During the Early Morning Hours of Pumping When Gas Was Limited...
Bird's Eye View of an Average Gas Station in Portland During the Early Morning Hours of Pumping When Gas Was Limited. Photo: National Archives
"Both sides have their blind spots, and it’s the average consumer who suffers the consequences."

Leftist Narratives: The Corporate Villain

In recent months, we have witnessed a surge in rhetoric from progressives who insist that the woes of the average consumer stem directly from corporate malfeasance. It’s true that some corporations have made substantial profits during this period, raising legitimate concerns about wealth distribution and economic inequality. However, this narrative frequently overlooks the complexities of the market and the challenges faced by businesses trying to navigate a landscape rife with inflationary pressures and shifting consumer preferences.

Instead of offering solutions that could foster a collaborative economic environment, the left often resorts to calling for policies that could inadvertently worsen the situation. Proposals for sweeping regulations and additional taxes on businesses may play well in political speeches, but they risk driving companies to cut jobs or raise prices further, ultimately harming the very consumers they aim to protect.

Right-Wing Responses: The Illusion of Free Markets

Conversely, the right has been vocal in advocating for free-market principles, branding deregulation as the key to economic revival. Yet, this perspective often glosses over the fact that the benefits of a free market are not universally felt. While it is important to create an environment conducive to business growth, unregulated markets can lead to exploitation and monopolistic practices that disadvantage consumers.

Moreover, the right's insistence on tax cuts as a remedy for economic woes frequently ignores the immediate struggles of consumers who are facing the dual burdens of rising costs and stagnant wages. The affluent may see their tax cuts as a boon, but for many working-class Americans, these policies do little to alleviate their financial pressures.

The Need for a Balanced Approach

As we reflect on the current state of consumer confidence, it is imperative that both sides of the political aisle acknowledge their respective shortcomings. The left must recognize that a heavy-handed approach to regulation can have unintended consequences that ultimately harm consumers. Meanwhile, the right must confront the reality that unbridled free markets can lead to disparities that leave many Americans behind.

A balanced approach that considers the needs of both consumers and businesses is crucial. Policies that promote fair competition, protect consumers from exploitative practices, and encourage innovation can help to restore faith in the economy. Furthermore, a commitment to addressing wage stagnation and ensuring that the fruits of economic growth are shared more equitably will be essential in rebuilding consumer confidence.

Conclusion: A Call for Bipartisan Cooperation

In this era of economic uncertainty, it is vital that we move beyond partisan rhetoric and focus on constructive solutions. The American consumer deserves better than the selective memory exhibited by both sides of the aisle. By working together, lawmakers can create an environment that fosters growth, stability, and ultimately, the revival of consumer confidence.


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