January 1973 · National edition

Opinion

Outrage As Product Without the Team Jersey

A Opinion desk reading of outrage as product, filed 1973-01.

From the file. Written for the paper dated January 1973. Opened in the public stacks July 14, 2026.

In the age of fervent activism and ideological battles, it seems that outrage has become a commodity - a product packaged and sold to the highest bidder. As we navigate this tumultuous landscape, we must consider the underlying procedures that drive this phenomenon, often overlooked in the frenzy of public discourse.

Thomas's Diner - 17 Jun MC - Allentown PA
Thomas's Diner - 17 Jun MC - Allentown PA. Photo: Wikimedia Commons

Outrage as a Currency

On the left, we see a passionate call for social justice, with activists demanding recognition and change across a myriad of issues. However, the fervor often spills over into a form of outrage that, while rooted in genuine concern, can sometimes overshadow rational discourse. The recent protests regarding racial equality and women’s rights, while undeniably crucial, have occasionally devolved into spectacles that prioritize emotional intensity over constructive dialogue. It raises an uncomfortable question: are we losing the ability to engage in meaningful conversations in favor of a more sensationalist approach?

Meanwhile, on the right, we find a different flavor of outrage, one that often hinges on a perceived assault against traditional values. The backlash against cultural shifts - be it in education, family structures, or personal freedoms - has been met with fervent opposition, often expressed through incendiary rhetoric. While there is merit in defending one’s beliefs, the manner in which these discussions are conducted can often lead to divisiveness rather than understanding. The rallying cries of “America first” and “defend the family” can resonate powerfully, but they can also create an echo chamber that shuts out dissenting voices.

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( ). Photo: National Archives

The Procedure Nobody Wants to Discuss

So what is the procedure behind this commodification of outrage? It seems to stem from a complex interplay of media, political agendas, and emotional resonance. Media outlets, in their quest for ratings and engagement, often amplify the most extreme voices. The headlines that capture our attention are not necessarily those that provide nuanced views but rather the ones that provoke an emotional response. This creates a cycle where outrage becomes the norm, feeding into itself and pushing more moderate voices to the sidelines.

Furthermore, political actors have discovered the power of outrage as a tool for mobilization. By framing issues in stark terms - good versus evil, us versus them - they can galvanize support and drive turnout. This tactic is not exclusive to one side of the aisle; both progressives and conservatives have deployed it with alarming effectiveness. However, the downside is that this strategy often simplifies complex issues, reducing them to sound bites that do little to foster understanding or compromise.

"Outrage has become a currency in modern activism, but at what cost to genuine dialogue?"

As citizens, we must ask ourselves if we are complicit in this cycle. Are we giving our attention to the most outraged voices because they are loudest, or because they resonate with our own feelings of frustration? Outrage can be a powerful motivator for change, but it can also cloud judgment and inhibit the thoughtful engagement necessary for progress. We must seek out the voices that advocate for reasoned dialogue, even if they do not elicit the same emotional response.

The Call for Balance

It is crucial that we strive for balance in our discussions - recognizing the importance of passion while also valuing the need for reason. Activism should not be reduced to a battleground of emotions; it should be a platform for ideas and solutions. We must encourage a culture where diverse perspectives are welcomed and debated, rather than drowned out by the loudest voices in the room.

Ultimately, the challenge lies in fostering a public discourse that values understanding over outrage. This requires an active effort from all sides to engage in conversations that may be uncomfortable but are necessary for progress. We must resist the temptation to consume outrage as a product and instead seek out the deeper truths behind the issues that ignite our passions.


Conclusion

As we reflect on the current state of public discourse, it is imperative that we recognize the power of outrage as both a tool for change and a barrier to understanding. The procedures that have led us to this point are complex and fraught with challenges, but they are not insurmountable. By embracing dialogue over outrage, we can create a more informed and engaged citizenry, capable of addressing the pressing issues of our time with both passion and clarity.

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